Optimal Design
Optimal Design operates as a distinguished marketing agency specializing in servicing furniture stores. The business's innovative platform facilitates consumer engagement through QR code scanning, enabling customers to virtually integrate furniture pieces within their living spaces. This immersive experience empowers informed purchasing decisions, enhancing customer satisfaction and store profitability.
My Role – UX Designer
User Research
Since Optimal Design is a small business, I had to take on the role alone. I conducted a survey of the furniture stores. I asked questions like "What innovations do you wish for in your apps or websites?" and most of them mentioned their returns.
With the customers that are buying from these stores, I asked whether or not they know how to scan a QR code and asked about their age.
User Research
I partnered with media and comms stakeholders to design multi-modal entertainment experiences. I ensured that UI components, such as gamification which include the content they get after they scan a QR code, were consistent with industry standards and met users’ mental models to facilitate a safe experience while in the comfort of their own homes.
For more details about my process, please contact mandisantuli3@gmail.com
